Daniel Wergeles

Bachelor's

Digital Marketing

Meetup

Performance Marketing Manager

- Managed a multimillion-dollar marketing budget, strategy, and project roadmap for web & app membership acquisition - Developed and executed in-depth testing strategies resulting in increased ROAS from 210% to 540% in H2 2023 - Boosted paid search campaign revenue by 60% and increased conversions by 35% through strategic A/B testing in landing pages, campaigns, and promotion offers - Launched product marketing strategy for two new subscription products, generating $900K revenue in 12 months - Led the ideation of brand awareness strategy across Display, Paid Social, and CTV developing new messaging and brand - Managed agency partners and oversaw App Store Optimization and conversion campaigns across new channels