Danielle Foelber
Location
Houston, TX
Education
U
University of Houston
August 2014 - May 2018
degree
Bachelor's
major
Marketing
Work Experience
C
Caterpillar
Content Marketing Specialist
September 2022 - present
company
Caterpillar
title
Content Marketing Specialist
overview
- Supports global brand awareness and revenue growth by managing content for 20+ yearly campaigns for the oil & gas and marine division
- Manages and oversees external vendor content creation within a budget of over $300,000 per year
- Develops a content strategy for the oil & gas and marine division to establish thought leadership across
- Develops high-opportunity SEO content based on audience needs, customer journeys, and digital
- Oversees the creation and management of an editorial calendar to increase content production
- Organizes bi-monthly marketing enterprise collaboration meetings to share new campaigns, product
C
Caterpillar
Marketing Representative
June 2018 - September 2022
K
Kemper Valve AND Fittings
Consultant
January 2020 - December 2020
U
University of Houston
Academic Writing Consultant
August 2016 - August 2018
Skills
Academic WritingAdobe AcrobatAdobe InDesignAdobe PhotoshopAgency ManagementAsanaBlogging SkillsBrand AwarenessBudgeting SkillsBusiness AdministrationCase StudiesCommunication SkillsCompressed Natural Gas (CNG)Content CreationContent MarketingContent StrategyCopywritingCustomer ExperienceData AnalysisEarned MediaEditorial CalendarKnowledge of AdvertisingKnowledge of CampaignsKnowledge of Livestock FarmingMarketingMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft PublisherMicrosoft WordOil and GasPiping ValvesProduct DesignPublic RelationsPublishing SkillsRevenue GrowthSearch Engine OptimizationSocial MediaSupply Chain ManagementTeam WorkingThought Leadership