Danny Scheiner


About Me

Music --> Tech • USC '16

Location

Los Angeles, California
Calabasas, California
Education
    University of Southern California
    August 2012 - May 2016
    degree
    Bachelor's
    major
    Music Business
Work Experience
    C&C Brand Management, LLC
    founder
    Los Angeles, California, United States
    October 2014 - July 2017
    company
    C&C Brand Management, LLC
    title
    founder
    overview
    • Managed and consulted with 16 clients/accounts across music, film, sports, and technology, including Abhi The Nomad and Cøzybøy with an eye towards customer acquisition strategy. • Strategized growth of Abhi’s key metrics from 523 to ~20,000 on Facebook and 0 to ~10,000 followers with ~200,000 monthly listeners on Spotify through efforts spanning the digital marketing and content promotion spectrum: direct sales, market segmentation, social selling, influencer marketing, public relations, etc. • Prospected, nurtured, and qualified new leads in the form of customer lists and spreadsheets to build a healthy pipeline of potential fans that would result in the highest number of conversions. • Spearheaded business development, taking and making phone calls and meetings, as well as managing important relationships on behalf of the client. • Negotiated and closed deals with talent buyers to secure live performances for clients. • Developed brand identities and product messaging that served as the backbone for content strategy and experiential activations. Communicated brand values using principles of storytelling to create an emotional connection with customers. • Coordinated execution of grassroots marketing campaigns and product launches involving multiple teams and stakeholders (PR Firms, Record Labels, Artists, Music Video Directors, etc.)
    College Internships
    Intern
    Los Angeles, California, United States
    May 2013 - May 2016
    THINKFACTORY MEDIA
    Music Coordinator
    Los Angeles, California, United States
    May 2013 - May 2016
Fun Fact
I only have one tonsil
Passion
Building quality relationships and overcoming fun challenges (like selling products and acquiring customers) with friends.
Skills
Active ListeningCommunity EngagementConsumer Behavior InsightsCustomer ServiceEvent PlanningGoal SettingManagementProduct ManagementProject ManagementSocial MediaVerbal Communication
Leadership
    Independent
    Pickup Basketball
    June 2017 - December 2017
Hobbies
Playing/Watching Sports
Listening To/Making Music
Twitter