Darshana Mathur

Master's

Data Science

PWC

Data Analyst

- Remote, USA - Employed Python (pandas and NumPy) to perform meticulous data cleaning, enhancing accuracy by 30 - Conducted detailed Exploratory Data Analysis (EDA) using Python on diverse datasets, uncovering critical - Developed interactive dashboards in Power BI, effectively presenting complex segmentation data and - Provided actionable, data-driven marketing strategies, resulting in a 25% increase in marketing ROI and a - 15% rise in customer engagement by tailoring approaches to each customer segment - Offered recommendations on optimizing marketing resources by targeting high-value customer segments - Presented findings and strategic recommendations to key stakeholders, including the marketing and sales