• User Growth & Engagement: Scaled consumer mobile app 25% MoM (~2,404% overall growth) while maintaining 4.8-star App Store rating; increased session frequency 30%, drove 75%+ scan feature engagement and increased feature adoption 35%.
• Retention & Optimization: Improved first-week retention 22% and reduced churn 12% through onboarding enhancements, experimentation, and behavioral analytics (Mixpanel).
• Performance Improvements: Improved app reliability and performance, reducing load times by 1–2 minutes and cutting crash rates 15%, increasing scan success to ~70%.
• AI Product Development: Led LLM-powered barcode scanning and food intelligence features to extract ingredients and nutritional data, enabling real-time insights and driving 75%+ feature engagement.