Dhruva Arya

Location

Los Angeles, CA
New Delhi, India
Education
    University of Southern California
    August 2023 - May 2025
    degree
    MBA
    major
    Business Administration
    Indira Gandhi National Open University
Work Experience
    Indus Cosmeceuticals
    Head of Strategy E Commerce
    Faridabad, IN-HR, IN
    January 2021 - June 2023
    company
    Indus Cosmeceuticals
    title
    Head of Strategy E Commerce
    overview
    - Leveraged consumer insights to optimize content and campaigns across online marketplaces with targeted keyword - Optimized influencer marketing by strategically selecting non-beauty influencers for cost-efficient relatable content - Identified team inefficiencies and restructured workflows - Strengthened relationships with online marketplaces through regular meetings and strategic annual planning - Drove contract renegotiations with marketplaces to secure beneficial terms, increasing profitability by 30% and reducing fees by 25
    O4U Organic For You
    Founder And Chief Strategy Officer
    April 2018 - December 2020
    Self Employed
    Self Employed
    New Delhi, IN-DL, IN
    April 2006 - March 2018
Skills
Languages
EnglishSanskrit
Skills
AsanaBrand ManagementConsultingCost ReductionCOVID-19 TestingCustomer InsightsCustomer Relationship ManagementData AnalysisDistribution (Business)E-CommerceEmployee RetentionEntrepreneurshipFundraisingInfluencer MarketingInstant Messaging TechnologyKnowledge of CampaignsMarketingMarket LiquidityMaster of Business Administration (MBA)Profitability AnalysisProject ManagementQuality ControlRetention RateSalesSelf MotivationSoftware ApplicationsStrategic ThinkingTeam WorkingTennisTraining ActivitiesWell-being and Personal CareWorkflows