Doruntina Zeneli


Location

Boston, Massachusetts
Queens, New York
Education
    Boston University
    January, 2016 - May, 2019
    degree
    Bachelor's
    majors
    Advertising
    Business Administration
    Economics
Work Experience
    Horizon Media
    Brand Strategy Intern
    June, 2017 - August, 2017
    company
    Horizon Media
    title
    Brand Strategy Intern
    overview
    • Created target markets using Clear Decisions media tool for partner companies including, Gilead, Dean Food’s, and Stoli Vodka 40 hours per week; ran data sets to input attitudes and behaviors of target markets, read data sets for target audiences, and analyzed projected budgets and expenses. • Organized and analyzed MS Excel spreadsheets to ensure invoices matched financial summaries for each quarter; allocated specific budgets to determine pricing for various types of advertisements using Blend Media Tool; tracked competitor media outlet spending using Competitrack and Ad Intel. • Developed a comprehensive media plan for a new show on The History Channel as part of an independent project; marketed show to target audience using multiple media channels including, social media accounts, mobile, out of home advertisements, and television; presented media plan to The History Channel representatives and CEO of Horizon Media.
Fun Fact
first generational college student
Passion
photography and traveling
Skills
Languages
Albanian
Hobbies
taking photos