- Miami, Florida
- Maximized advertising efforts by developing content for media relations
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
- Mentored and guided executive team during business development decisionmaking to optimize profitability, marketing strategy and communications
- Coordinated with social media, public relations and other teams to execute
- Developed campaigns and specific marketing strategies for clients
- Collaborated with product development team to effectively modernize and update promotions
- Identified appropriate marketing channels and target customers for campaigns