Elaine Ton

Bachelor's

Business Administration

Information Technology (IT)

Williams-Sonoma, Inc.

Marketing BI and Media Ops Analyst

- Own and oversee 25 dataflows from the point of connection to a single aggregated dataset with over 70 million rows of data to provide end users with dynamic dashboards and proactive insights. - Drive the development of both existing and new ETL data pipelines within the Domo BI tool to cater to reporting needs spanning 7 brands and 5 marketing channels. - Collaborate with cross-functional teams to understand data requirements and translate into data-driven solutions such as hourly holiday reporting, development of new marketing KPIs, alert creation, and “What-If” analyses. - Lead the transition of media operations tasks to 7 analysts, facilitating the process through the creation of onboarding documentation, hosting working sessions, and serving as a subject matter expert in DCM Trafficking and DV360. - Maintain a stronghold on data quality, user onboarding, and data governance, ensuring the consistency, reliability, and accuracy of reporting and documentation processes.