Elizabeth Jensen

Bachelor's

Journalism

Advoc8

Strategy Coordinator

- Develop strategies that drive effective branded experiences, events, videos and designs - Collaborate with cross-disciplinary teams to develop concepts, messaging and production design - Plan internal marketing efforts - Pioneer implementation and socialization of an inaugural Strategy department process within a historically - Conduct qualitative and quantitative audience research including interviews, market research and surveys - Synthesize audience research to map consumer experience, develop customer segments and identify key areas of opportunity for messaging and campaign activation, and present findings to clients - Initiated Strategic Growth Weekly email newsletter, sharing industry analysis, insights and trends with agency - Author tactical and creative briefs, as well as work cross-functionally to design and organize client proposals - Build internal Strategy and Creative department assets by developing best practices for social media promotional tools, and building a curated library of research materials - Identify metrics and KPIs that align with campaign objectives, and track them across various platforms - 919.357.8404