Emily Bildings

Bachelor's

Marketing

Operations Management

Digital Media

Leadership Studies

Supply Chain Management

GE Healthcare

GLOBAL MARKETING INTERN

• Design a data analytics dashboard to gain insight on how to grow readership and engagement of our customer magazine. • Investigate competitor websites, surveys and magazine material for successful content marketing strategies to adapt to the GE brand. • Explore the potential of a more interactive magazine by personalizing content to subscriber background, including embedded links to industry protocol tables, how to videos, and new product introductions to align with MR’s “Nurture” campaign strategy. • Assess campaign strategies from both regional and global levels to formulate a cohesive message that is applicable to all customers • Prepare content and nudge techniques for industry tradeshows