Emma Godel

Bachelor's

Communication

English

Team Epiphany

PR/Social Strategy Intern

• Contributed to W South Beach Hotel’s social media strategy for July through September and for Miami Swim Fashion Week. Collaborated with major Miami area influencers and swimsuit models to help promote W South Beach during Miami Swim Week, reaching a combined audience of 20,000,000. Created copy and selected content for Miami Swim Fashion Week Instagram marketing and general W South Beach social media content. • Crafted pitches, media alerts, social media strategies, and social media content for brands including Nike, HBO, Hpnotiq, Heineken and W Hotels in efforts to help facilitate brand image through non-pay-for-play strategies of influencer marketing to organically construct and maintain brand loyalty. Built media lists and orchestrated social media followings for brands by researching industry cultures and trends to best connect media messages and voices to brand identities. • Helped launch and publicize the 2 Chainz “Not Invited” music video in collaboration with Hpnotiq to promote and revitalize the Hpnotiq brand. Used Simply Measured data analytics to track the engagements and following generated from the campaign as well as monitor media coverage of the collaboration. Aided in strategizing the integration of the 2 Chainz video with Hpnotiq’s social media accounts to further promote both the video and the Hpnotiq brand in relation to the rap scene. The campaign surpassed KPI goals, generating 1.5 million video views, and a 12% increase in Instagram followers over the first two weeks after the video release. Also, contributed to brand’s 8% increase in Twitter followers from its partnership with the Bodega Boys, the podcast duo’s first brand sponsorship effort. • Crafted pitches and developed brand angles for Nike brands to help secure media coverage in print, TV, digital, and social media outlets, helping to generate over 560,000,000 total impressions in 2016 by August through secured media placements.