Eva Lee

Location

New York City, NY
Education
    DePaul University
    February 2014 - June 2016
    degree
    Master's
    majors
    Business Administration
    Marketing
    Marquette University
Work Experience
    Publicis Groupe
    Brand Strategy Director
    January 2024 - present
    company
    Publicis Groupe
    title
    Brand Strategy Director
    overview
    - Lead the creation of 360 brand strategy and integrated multichannel marketing campaign strategy for assigned brands to effectively communicate brand value proposition, drive brand reach and revenue growth in US and Global markets
    Havas Group
    VP of Brand Strategy
    January 2022 - December 2023
    InTouch Group
    Associate Director Strategy
    January 2021 - December 2022
    WebMD NY
    Senior Marketing Manager
    January 2019 - December 2021
    BRIXINVEST
    Marketing Operations Manager
    January 2018 - December 2018
    See 4 More
Skills
Acquisition of CustomersAdvertising CampaignsAsanaAuditing SkillsBrand AwarenessBrand ManagementBudgeting SkillsCase StudiesCommunication SkillsCompetition AnalysisConsultingConsumer EngagementCreative BriefsCustomer InsightsCustomer Loyalty ProgramsCustomer Relationship ManagementCustomer RetentionCustomer Value PropositionDemographicsDermatologyDigital Brand EngagementDigital IntegrationDigital MarketingDirect MarketingEmployee RetentionFintechGoogle AdWordsGoogle AnalyticsHealth CareHootsuiteHubspotIntegrated Marketing CommunicationsKnowledge of AdvertisingKnowledge of CampaignsLeadershipManaged Print ServicesManagement of MarketingManufacturingMarketingMarketing AnalyticsMarketing CommunicationsMarketing OperationsMarket ShareMedia StrategyMergers and AcquisitionsMetricsMicrosoft OfficeMobile Application SoftwareMultichannel MarketingPersuasivenessPresentationsProfit-Based Sales TargetsProject ManagementProject SponsorshipsPromotional MerchandisePublishing SkillsRetail CommerceRevenue GrowthSalesSalesforce.ComSales PromotionSelf MotivationSocial AdvertisementSocial MarketingSocial MediaStrategic ThinkingStrategies of MarketingTeam WorkingThought LeadershipWeb TrafficsWell-being and Personal CareWordPress