Fnu Haina

Location

New York City, NY
Education
    Syracuse University
    August 2018 - May 2020
    degree
    Master's
    major
    Marketing
    University of Utah Wuhan University of Technology
Work Experience
    Definition 6
    Senior Digital Marketing Analyst
    New York, NY, US
    January 2021 - present
    company
    Definition 6
    title
    Senior Digital Marketing Analyst
    overview
    - Managed subscriber lists and segmentation strategies to ensure targeted messaging and maximum - Analyzed buyback campaign metrics and they are underperforming YoY. Developed and executed new - Implemented a strategic "snooze" email marketing approach, effectively helping to track snooze - Utilized LinkedIn Analytics to evaluate the effectiveness of sponsored content campaigns, tracking metrics such as clicks, impressions, and social actions, identifying top-performing content and optimizing posting - Produced visually compelling dashboards and reports to identify KPIs trend and provide insight into
    Human IPO
    Marketing Specialist
    Irvine, CA, US
    January 2020 - December 2021
    Human IPO
    Senior Marketing Strategist
    New York, NY, US
    January 2020 - December 2021
    Syracuse University
    Marketing Strategist Marketing Communications
    Syracuse, NY, US
    January 2019 - December 2020
    Chunhuan Company
    Marketing Specialist
    CN
    January 2016 - December 2018
Skills
A/B TestingAcquisition of CustomersAdobe AnalyticsAdvertising CampaignsAnalytical ThinkingAudience AnalysisBrand AwarenessBrand ManagementBusiness DevelopmentCommunication SkillsCompetition AnalysisCreativityCustomer Relationship ManagementDashboardsData AnalysisData VisualizationDemographicsDigital MarketingDirect MarketingFacebook Ads ApiFacebook InsightsFriendlinessGoogle AdSenseGoogle AdWordsGoogle AnalyticsGoogle Tag ManagerHubspotInnovationKnowledge of CampaignsKnowledge of Purchasing ProcessesKnowledge of StatisticsLeadershipLookup TableMarketingMarketing BrochuresMarketing Performance Measurement and ManagementMarket ResearchMarket TrendsMergers and AcquisitionsMetricsMicrosoft ExcelMicrosoft Office SpecialistPassionatePerformance ManagementPower BIQlikviewQuantitative AnalysisResearch SkillsSalesSalesforce.ComSchedulingSocial MediaSocial WorkSponsored ContentSQL DatabasesStrategic ManagementStrategic ThinkingStrategies of MarketingSubscription ManagementSuccess Driven PersonTableau (Software)Target Market SelectionTeam Working