• Spearheaded the launch of 3 new ventures for live sports events (EURO 2024, WSOP and eSports World Cup), driving strategic
initiatives in consumer data analysis, TV rights negotiations, operations process redesigns that improved profit margin by 10+%
and AI integration for enhanced decision-making and strategic post-event analysis.
• Developed and managed strategic sports marketing partnerships with global governing bodies. Conducted market research that
identified revenue growth opportunities across 5 new markets.
• Led a comprehensive strategic transformation project across 60+ sports betting and casino venues in Central and Eastern
Europe, focusing on profit optimization and brand standardization. Delivered insights that increased profit margins by 8%, and improved forecast accuracy through predictive modeling.