Gerardo Gandara

Master's

Machine Technology

Zimmerman Advertising

Senior Data Scientist

- Improvement ROI above 28% thru Marketing Mix Modeling solutions. Expertise on Robyn and STAN/Lightweight (Bayesian) models - Machine Learning models for forecasting, Time Series forecasting, Clustering and Segmentation algorithms, profiling customer segmentation with machine learning models s up to 98% accuracy thru Boosting algorithms and Advance Data-Driven Modeling, Targeting and Analytics for Hyper-Local Mobile Advertising