Haley Freedman


About Me

Current graduate student at the University of Florida studying digital marketing. Visit www.haleyfreedman.com for a look at my resume and interests

Location

Gainesville, FL
Naples, FL
Education
    Rollins College
    August 2015 - May 2018
    degree
    Bachelor's
    majors
    American Studies
    Communication Studies
    Environmental Studies
    University Of Florida
    August 2018 - May 2019
Work Experience
    Mammoth Media, Inc.
    Marketing Operations Intern
    Santa Monica, CA, United States, 90421
    May 2018 - August 2018
    company
    Mammoth Media, Inc.
    title
    Marketing Operations Intern
    overview
    Supported monetization and user acquisition efforts for the first company to produce, distribute, and monetize original entertainment mobile apps. Mammoth Media is behind consistently top-charting apps, Yarn, Wishbone, and Arena. Reported directly to the VP of UA. • Completed A/B tests on 90,337 users to cross-sell Mammoth apps. Resulted in 204% increase in installs and 8.83% increase in CTR. • Created, analyzed, and managed 25 paid marketing campaigns on Google AdWords, Facebook/Instagram, Snapchat, and others. • Developed an excel based tool to effectively track ad KPIs. Merged 8 reports from 4 different networks, improving visibility and • enabling optimization of marketing content strategies for 3 apps. • Managed over 100 push notifications and in-app messages targeting 1.1 million US users.
    John Wiley and Sons
    Digital marketing associate
    Orlando, FL, United States, 32885
    October 2017 - August 2018
    Guayaki
    Student Brand Manager
    Orlando, FL, United States, 32885
    February 2018 - May 2018
    Hilton Grand Vacations
    CORPORATE COMMUNICATIONS INTERN
    Orlando, FL, United States, 32885
    August 2017 - November 2017
    John Wiley and Sons
    Digital Communications Intern
    Orlando, FL, United States, 32885
    May 2017 - August 2017
    See 1 More
Fun Fact

I have traveled to 6 continents.

Passion

Environmental Activism

Skills
Languages
EnglishSpanish
Skills
BrazeData DogDigital MarketingGoogle AdwordsGoogle AnalyticsLookerMedia BuyingMicrosoft ExcelMicrosoft PowerPointMicrosoft WordPhotoshopSEOSingularSPSSSQLTableauUXWordPress