Current graduate student at the University of Florida studying digital marketing.
Visit www.haleyfreedman.com for a look at my resume and interests
Location
Gainesville, FL
Naples, FL
Education
R
Rollins College
August 2015 - May 2018
degree
Bachelor's
majors
American Studies
Communication Studies
Environmental Studies
U
University Of Florida
August 2018 - May 2019
Work Experience
M
Mammoth Media, Inc.
Marketing Operations Intern
Santa Monica, CA, United States, 90421
May 2018 - August 2018
company
Mammoth Media, Inc.
title
Marketing Operations Intern
overview
Supported monetization and user acquisition efforts for the first company to produce, distribute, and monetize original entertainment mobile apps. Mammoth Media is behind consistently top-charting apps, Yarn, Wishbone, and Arena. Reported directly to the VP of UA.
• Completed A/B tests on 90,337 users to cross-sell Mammoth apps. Resulted in 204% increase in installs and 8.83% increase in CTR.
• Created, analyzed, and managed 25 paid marketing campaigns on Google AdWords, Facebook/Instagram, Snapchat, and others.
• Developed an excel based tool to effectively track ad KPIs. Merged 8 reports from 4 different networks, improving visibility and
• enabling optimization of marketing content strategies for 3 apps.
• Managed over 100 push notifications and in-app messages targeting 1.1 million US users.