Haley Stewart

Bachelor's

Cinematography and Film/Video Production

Wpromote

Senior Account Director Client Services

- Clients: Strava, Equinox, Fear of God, CNBC, StriVectin, MegaFood and Spindrift - Manage enterprise, large growth clients serving as the integrated strategic and tactical lead with clients and account teams. Full funnel marketing experience across brand and performance accounts - Key wins include driving record-breaking leads and sales for Equinox and lowering Strava's cost-per new - Help client stakeholders navigate complex internal challenges to prove the value of marketing strategies and performance - Partner closely with clients to understand key business challenges, develop a strategic program for digital - Drive integrated marketing strategy across all paid media channels, develop channel mix and media plan - Manage monthly invoicing and media plan actualization to ensure we are pacing to goal - Identify key optimizations, testing initiatives and expansion opportunities to drive strategic growth - Collaborate with the data analytics team to establish a robust data foundation and measurement strategy - Brief creative team on asset development for paid media campaigns, ensure assets are aligned with campaign strategy, and track asset delivery to paid media teams - Member of Wpromote Think Tank, a selected strategic group which brainstorms creative activations and brand solutions for out of the box brand campaigns