Haley Wallace

About Me

I am a creative director and designer specializing in brand development, strategic communication, and graphic design.

Location

Austin, TX
Abilene, TX
Education
    Texas Tech University
    December 2020 - December 2021
    degree
    Master's
    major
    Mass Communications
    TEXAS TECH UNIVERSITY
    August 2018 - December 2020
Work Experience
    Texas Tech Univeristy, RISE Department
    Program Director of Communication Design & Outreach
    Lubbock, TX, United States, 79499
    March 2024 - present
    company
    Texas Tech Univeristy, RISE Department
    title
    Program Director of Communication Design & Outreach
    overview
    Team Leadership: Directed 3 Program Managers and 15 staff, implementing workflows and automations that improved cross-functional efficiency and increased event attendance by 33%. Creative Direction: Led RISE’s creative vision and communication strategy, achieving a 459% increase in digital reach and a 297% boost in engagement in Q2. Managed a $60k marketing budget. Marketing Initiatives: Developed and executed a content-driven marketing plan for a university app launch, overseeing a $25k budget and engaging over 8,000 students.
    Texas Tech University, College of Media & Communication
    Adjunct Instructor of Public Relations Graphics & Production
    Lubbock, TX, United States, 79499
    August 2023 - May 2024
    Texas Tech University, RISE Department
    Program Manager of Communication, Marketing, & Design
    Lubbock, TX, United States, 79499
    March 2022 - March 2024
Passion

When I'm not at my desk, you can usually find me behind a camera, exploring new places, or spending time with friends, family, and my dogs. Born and raised in Texas, I have a passion for the great outdoors and love spending time in nature.

Skills
Technical skills
Adobe Creative CloudMicrosoft Office
Skills
Adobe Creative CloudAdobe IllustratorAdobe InDesignAdobe PhotoshopAdvertisingAutomationBrand ManagementBudgeting SkillsCommunicationCommunication DesignCommunication SkillsContent CreationContent MarketingCreative DirectionCreativityData AnalysisDesign Elements and PrinciplesDesign TheoryEvent ManagementGraphic DesignMarketingMarketing PlanningMass CommunicationMultimediaPhotographyProgram EvaluationsSearch Engine OptimizationSocial MediaStrategic ThinkingTeam ManagementUser ExperienceVisual CommunicationsWorkflows