Hannah Tisdale

Bachelor's

Computer Information Systems

Microsoft

Product Manager Intern

Led development of a feature that allows customers to add custom branding to subscription emails resulting in a 20% increase in open-rate and a 15% increase in customer retention • Developed a full product spec for an in-service feature identifying the problem/opportunity, detailing business objectives, identifying customer priorities and success metrics, and setting milestone expectations in the form of requirements. • Created 10+ mocks showing potential user journeys & collaborated with Content Design & UX design team to map out user experience in Figma. • Collaborated with Engineering team to refine the scope of the project and identify best path for implementation & rollout • Led 10+ customer interviews to capture use cases and clarify requirements. • Planned and executed a webcast to gather customer feedback and identify pain points