Hannah Yoo


Education
    University of Southern California
    August, 2011 - May, 2015
    degree
    Bachelor's
    majors
    Business Administration
    Communication
Work Experience
    Foodservice
    Pulmuone Foods USA Product Manager | Former Assistant Product Manager
    October, 2015 - present
    company
    Foodservice
    title
    Pulmuone Foods USA Product Manager | Former Assistant Product Manager
    overview
    - Manage the Tofu category and oversee the Wildwood and Nasoya Foods brands encompassing new product development and creating overall brand strategy for Foodservice, Club, and Retail products - Develop new product ideations and consumer communication plans through comprehensive consumer and product research and insight to help build strong brand equity - Create project timelines and manage product lifecycles from ideation to product launch by working with R&D, graphic design, purchasing, operations, sales, etc - Create monthly P&L reports and goals by brand, category and product to track monthly and yearly progress and create strategies to grow and maximize market share - Research, track and create presentations on market and competitive trends - Conduct and lead focus group discussions and create online surveys to compile consumer insight reports - Work in conjunction with agencies and other companies to manage websites, social media platforms, create new designs and POS, and execute marketing plans - Assist in planning and coordination of trade shows such as Natural Foods Expo West and Produce Marketing Association
    Fox Filmed Entertainment Finance Intern
    February, 2014 - May, 2014
    INTERESTS & SKILLS
    First Financial Credit Union Marketing Intern
    June, 2013 - August, 2013