Hazel Desai

Bachelor's

Marketing

Eclipsyum

Marketing Director

Lead a team of digital marketing professionals, including specialists in SEO, content creation, design, web development, and social media. Oversee the strategy and marketing efforts for various brands, including Green Attic Insulation, Green Attic Roofing, EcoBuild+, Devil's Sister Whiskey, Deluxe Wine and Spirits, and many more. Collaborate with sales, product management, AI automation teams, and marketing leadership to align marketing objectives with market goals and priorities. Craft clear and compelling marketing messages that highlight product and service capabilities while ensuring consistent brand positioning. Lead brand management for solutions/products, focusing on healthcare and CPG segments. Leverage consumer insights, digital marketing channels, and promotional strategies to achieve business objectives in competitive markets. Manage campaign budgets for assigned portfolios and oversee the execution of annual campaign plans, ensuring alignment with business goals. Display exceptional organizational skills, managing multiple marketing initiatives, priorities, and projects efficiently from inception to completion. Manage CRM operations with 3–5+ years of direct experience in email, push, digital, and direct mail campaigns using platforms such as Salesforce Marketing Cloud, Braze, HubSpot, and Marketo. Oversee project management and execution using tools like ClickUp and Asana to manage workflows, timelines, and cross-functional collaboration. Lead day-to-day management and execution of CRM campaigns across consumer commercial brands, particularly in the oncology franchise group. Ensure campaign performance optimization by regularly reviewing performance metrics and implementing improvements for better engagement.