Hei Tung Ko


Location

New York, New York
Hong Kong
Education
    New York University
    September, 2017 - May, 2019
    degree
    Master's
    major
    Marketing
Work Experience
    P&G
    Marketing internship
    Hong Kong, Hong Kong
    June, 2016 - August, 2016
    company
    P&G
    title
    Marketing internship
    overview
    • Assessed current database segmentation and collaborated with Google Analytics team to formulate new member acquisition plan to attract more non-P&G brand users to P&G franchise • Communicated with multifunctional teams and third parties such as schools and creative agencies to execute member acquisition plan • Acquired 20,000 new members for P&G ‘Living Artist’ platform through leveraging white space in social media, doubling membership growth compared to previous two months • Conducted landscape analysis of current media, star bloggers and real users’ trend and developed influencer crossover plan with YouTube to tackle consumers’ consideration barriers • Formulated organic marketing strategies with Google Searching Engine Optimisation tool and increased views and searches of P&G sponsored YouTube videos and blogs by 13%
    MAN Diesel North America
    BUSINESS DEVELOPMENT INTERN
    New York, NY, United States
    June, 2015 - August, 2015
Fun Fact
Travel to more than 30 countries
Passion
Digital Marketing Social Media Data Analytics Strategy development Team work
Skills
Languages
CantoneseChineseEnglish
Technical skills
Adobe Creative Suite Adobe PhotoshopMicrosoft OfficeWiz
Skills
MS Word, Excel & PowerPoint; Social Media Savvy; email; Strategic; Communication; Decision-making; Detail-oriented; Personable; Positive; Motivated; Creative; Highly adaptable; Organized; Coordinating schedules
Leadership
    Loreal
    Finalist
    December, 2015 - May, 2016
    Hong Kong Young Ambassador Scheme
    Young Ambassador
    July, 2013 - July, 2014
    The University of Hong Kong
    Internal Vice-Chairman
    September, 2013 - November, 2014
Hobbies
Write blog posts
Play Tennis
Yoga
Foodie