Helena Wegener

Bachelor's

Public Relations

Incitrio Branding & Marketing Agency

Digital Marketing Intern

- Worked extensively on SEO projects to increase search engine visibility of client websites with 100+ web pages on, resulting in increased conversion rates, sales and profit. Used WordPress platform daily. • Strategically identified, copy-wrote and edited content for B2B and B2C client blog posts weekly, which strengthened the clients' brand identities and search engine visibility. • Wrote company blog copy ranging from 500-1,000 words frequently and posted content to diverse social media accounts, furthering Incitrio’s website-traffic, brand-awareness and relationship-management objectives. • Analyzed client’s marketing plans such as social media calendars, AdWords campaign performances and contracts, enhancing the performance of respective marketing strategies where needed.