Hilary Bowen

Bachelor's

International Business

The Emerson

Insights & Analytics Manager

- Group - Wayne, PA - Headquarters - Brand Insights & Advanced Analytics - Consumer Behavior - April 2018- Present - Insights & Analytics Manager creating brand equity through, visualization and analysis for CPG Brand management - Created innovative performance dashboards for Household Panel Data, E-Market Insights and OmniChannel reporting to support brand development in emerging categories - Data Governance Lead for International Data Management, contract negotiations and international data teams - Data Governance Lead for all consumer behavior data including Omnichannel, Household Panel, E-Market Insights and Shopper Insights - Project Manager of Advanced Private Equity Acquisition tool allowing PE partners to identify acquisition targets - Advanced Analytics Lead for in-depth New Client acquisition analysis on brand inquiries - Advanced Analytic Lead for Skin Care, Foot Care, Vitamins, Active Nutrition and Diagnostics - Worked closely with internal cross functional teams such as, Digital Marketing, E-commerce, Insights, Logistics, and Sales, as well as external partners to ensure strategic connection and consistency with clients' brand equity and positioning, creating - Lead, managed, and presented client specific projects for individual brand needs that highlighted market opportunities to guide client growth by channel - Leveraged 12+ databases + $16M including IRI, Nielsen, SPINS, and Retailer POS to design custom analytics tools that - Responsible for advisory and analytic support of 23 CPG Emerging Client accounts including Liquid IV, Alaffia, AcneFree - Dr. Scholl's, CeraVe, and Soapbox - Data: Nielsen IQ, Circana (formerly IRI) custom and standard databases, Iqvia, Spins, Mintel, Retailer POS for all major - Tableau, Snowflake, Matillion, SQL, Power BI, Sigma, Microsoft Suite, and Adobe Suite - Logistics Specialist - CBD Account Manager & New Customer Integration - Managed 14+ CBD brand partner logistics, including drop shipments, remote facilitation of inbound warehouse shipments - Built workflow for product segmentation in warehouse space to comply with liability insurance - Onboarded new customers with Emerson terms, ordering, EDI, and onboarding client setup