Hui Yun (Sophia) Tseng
About Me
UX Designer | UX Researcher | HCI 📍
With love, empathy, and creativity, I aim to make the world a better place, one design at a time. ✨
Location
Austin, TX
Education
T
The University of Texas at Austin
August 2023 - May 2025
degree
Master's
major
Information Science
N
National Chengchi University
September 2015 - July 2018
N
National Sun Yat-sen University
September 2011 - June 2015
Work Experience
A
Agoda Company Pte. Ltd
Language Specialist
Bangkok, Thailand
November 2019 - April 2022
company
Agoda Company Pte. Ltd
title
Language Specialist
overview
- Enhanced UX content on Agoda website and app through CMS A/B testing to optimize user experience.
- Achieved a 'Distinguished' ranking (4.38/5) in consecutive years (2020-2021) in usability studies for localization quality.
- Established a language style guide for Traditional Chinese (TW) pages, ensuring a cohesive user experience across digital platforms.
- Ideated, planned and produced Taiwan-targeting social media posts targeting Taiwanese audiences; increased user engagement by 3 times-fold during the pandemic.
- Supervised 8 freelancers, performed Language Quality Assessment (LQA), and offered constructive feedback to enhance overall translation quality.
I
Importers and Exporters Association of Taipei
Project Officer, American and European Affairs
Taipei, TPE, Taiwan
January 2019 - July 2019
Fun Fact
My exchange student experience in Seoul, Korea, has turned me into a kimchi lover! 🌶️
Passion
Understanding, connecting, and communicating with people have always been my driving passions. UX Design enables me to engage with people using user-centric methods. In my work, I craft useful, engaging, and intuitive solutions to help people improve their day-to-day lives.
Skills
Languages
ChineseEnglishJapaneseKorean
Skills
A/B TestingAgile MethodologyBootstrap (Software)Cascading Style Sheets (CSS)Communication SkillsContent ManagementCreating PrototypesDesign of User InterfacesDesign ThinkingEvent ManagementFigmaForeign LanguagesFront End Software DevelopmentHTML5Human-Computer InteractionInformation ArchitectureInformation SciencesInteraction DesignJavaScript (Programming Language)JQueryLiteratureMock UpsResponsive Web DesignSchedulingSQL DatabasesStandardizationStreamlineTeam WorkingUser ExperienceUser FlowsUser StoriesUX WritingWeb Content Accessibility GuidelinesWeb DevelopmentWebsite Wireframe
Gigs / Freelance
A
Agoda Company Pte. Ltd
Feelance Translator
May 2022 - present
A
AmazingTalker, Inc.
English Instructor
November 2021 - present
Volunteer
W
Waker Welfare Action Association
June 2012 - August 2012
I
International Cultural Youth Exchange
June 2013 - September 2013
D
Do You A Flavor Taiwan
May 2018 - July 2018
Leadership
D-School, National Taiwan University
Team Leader, Design Thinking Workshop
November 2022 - December 2022
UXPA UT iSchool
Associate Director of Design
August 2023 - present
Hobbies
Hiking
Traveling
Cafe-hopping
Language Learning
Film Camera Photography
