Hui Zhou

Location

New York City, NY
Beijing, People's Republic of China
Education
    Columbia University in the City of New York
    September 2021 - December 2022
    degree
    Master's
    major
    Business Analytics
    coursework
    Data Analytics
    Data Visualization
    Storytelling of Data
    Strategy Management
    Northeast Normal University
    September 2016 - July 2020
Work Experience
    Evereden
    Growth Analyst Intern
    August 2022 - present
    company
    Evereden
    title
    Growth Analyst Intern
    overview
    Build reports metrics for the growth team to monitor data from Shopify and Google Analytics, and keep track of sales, ads conversion rate and ROI; deliver weekly and monthly dashboards to support the marketing team in identifying ads/CRM opportunities, increasing 30% total sales of baby products and 12% ROI of paid Ads in two weeks Design A/B tests in R to select the product mixes with premium sales and marketing performance; implemented Market Basket Analysis to find a perfect duo that works together can increase 15% sales on DTC and 10% customer referrals
    McKinsey & Company
    Business Analyst Part-time Assistant
    March 2022 - May 2022
    Ipsos
    Strategy consultant Intern
    May 2021 - August 2021
    Bytedance
    Business Intelligence Analyst intern
    April 2020 - August 2020