Iris Soroka

Bachelor's

Marketing

Beam Suntory

Consumer Relations Analyst

• Spearheaded brand-focused social listening efforts, conducting comprehensive quality reviews on diverse platforms to gather insights and sentiment analysis, aiding in refining brand strategies. • Successfully negotiated a substantial $40k budget allocation for the team, enabling efficient execution of consumer engagement initiatives and improving brand-customer interactions. • Collaborated closely with Salesforce architects to revamp dashboards and user interfaces, enhancing data visualization for streamlined analysis and actionable insights. • Optimized data collection procedures, refining data integrity and accuracy, and regularly generated in-depth monthly reports that provided crucial insights into consumer preferences and trends. • Conducted rigorous demographic research and intricate data analysis, empowering senior management with comprehensive consumer profiles to foster a holistic understanding of the target audience. • Produced coherent and insightful data analysis reports that guided departmental reviews, enabling cross-functional teams to align strategies and make informed decisions. • Played a pivotal role in the creation of comprehensive brand playbooks, serving as vital resources for streamlined onboarding, templating, and training procedures for incoming team members. • Led the onboarding and training of 11 new team members, providing detailed breakdowns of each brand under the portfolio and imparting efficient workflows, resulting in enhanced team efficiency and knowledge.