Isabella Sprague

Bachelor's

Business

BH Cosmetics

Senior Marketing MANAGER

• Instill data-driven, cross-channel social media strategy and lead company in organic sale conversions across all other communication channels, averaging 52% of overall new consumer acquisition and 60% of revenue per month • Manage the company’s Instagram, TikTok, Twitter, Facebook, and Pinterest profiles with a combined following of 5.9M • Increase Instagram impressions by 143.3% and Instagram following (3.6M) by 1,044.8% in 5 months • Direct market launch of 73 products and 13 collections. Research product potentials and future trends, identify opportunities, collaborate with creative and product development departments, and plan and produce cross-channel campaigns • Spearhead consumer driven TikTok strategy and produce and edit platform’s video content, increasing platform’s social following by 65%, total likes by 292% and total company hashtag views by 42% in 5 months • Produce annual Panier and sell sheets to present to top-leadership and retailer partners • Improve retailer relations with Ulta Beauty, Beauty Bay and DM-Drogerie through timely asset collection, NPD forecasting, curated presentations, and robust retailer-support social media strategies • Train and manage staff of 2 direct reports