- Spearheaded a $2M injection device launch by orchestrating an integrated campaign of 34 product updates and promotions
- Customized consumer journey by developing a 13-stage digital engagement map with 10 variable pathways, optimizing core
- Orchestrated the dual-tracking of development and design teams to expedite an urgent $200K website feature launch by 50
- Led brand website's platform modernization and transition to Figma, achieving a 55% increase in SEO health (to 99/100
- Integrated UX, design, and development teams to strategize rapid delivery of a resource portal minimum viable product (MVP
- Accelerated a campaign launch by 50% by designing a phased strategy for 15 interdependent product updates and promotions
- Led development of $375K bilingual patient onboarding videos, including 20+ CGI elements to increase product adoption
Senior Account Executive
January 2023 - present
Account Executive
January 2021 - December 2022
Brand Coordinator
January 2020 - December 2021
Skills
Languages
EnglishItalian
Skills
Artificial IntelligenceBasketballBrand ManagementBudgeting SkillsCooking SkillsCustomer Relationship ManagementCustomer Value PropositionData AnalysisEditingEmployee OnboardingEvent ManagementFigmaFintechGoogle AnalyticsGraphic DesignHealth CareInnovationInnovation ManagementJewish StudiesJIRAKanbanKnowledge of AdvertisingKnowledge of CampaignsLeadershipMentoringProduct ManagementPublic RelationsSalesSales PromotionSchedulingSearch Engine OptimizationSoccerTeam ManagementTouchpointTouchscreensUser ExperienceUser PersonaUser ResearchWorkflows