● Contributed to creating and sustaining e-marketing campaigns for a variety of clients in New York, ranging from RXR Realty and the North American Olive Oil Association to NY Times best-selling author Meg Cabot
● Worked with clients on brand strategy and image, tailoring their website, content, and image to match each company’s brand positioning and to highlight competitive advantages
• ● Used Hubspot and Google Analytics to generate relevant consumer data and recommend improvements to clients based on indicators such as bounce rates and user flow charts, and integrated YouTube Analytics with YouTube Studio as a key tool to assist in decision making