Arizona State Walter Cronkite School of Journalism and Mass Communication
Work Experience
J
Jason D Farrell
Principal
January 2020 - present
company
Jason D Farrell
title
Principal
overview
- Strategized all marketing, communications, PR and sales activities for start-up guitar builder, producing
- Produced PR plan for Guild Guitars' Bob Marley acoustic guitar, which led to positive coverage in Rolling Stone and American Songwriter, selling out inventory the first month
- Generated front-page feature for Gretsch Guitars in musical instrument industry's top tradeshow (NAMM) publication, along with key social media coverage, generating a 20 percent increase in booth traffic
A
Arizona State University School
Marketing and Communication Manager
July 2022 - February 2024
E
Elevation Marketing
Public Relations Manager
May 2019 - May 2020
B
Bone Haus Brewing
Marketing Consultant
October 2018 - April 2019
I
Intel
Media Relations Manager
October 2015 - October 2018
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Skills
Brand ManagementBreweryBusiness to Business CommerceCommunication SkillsContent MarketingCrisis CommunicationsCultural ActivitiesDigital MarketingDronesEvent ManagementExpertise in CommunicationsFinancial StocksGoogle AdSenseGoogle AnalyticsGrand OpeningGuitarsHealth CareHubspotInnovationJournalismKeynote Presentation SoftwareKnowledge of AdvertisingKnowledge of FinanceMarketingMarketing Collateral MaterialMass CommunicationMaster of Business Administration (MBA)Public RelationsPublishing SkillsSalesSciencesSearch Engine OptimizationSocial MarketingSocial MediaStock ControlStrategic CommunicationStrategic ThinkingTelecommunicationsUrban Planning