- Immediately launched numerous first-ever programs & strategies to make the brand more competitive in the digital
- Identified $100,000 budgetary mistake in first month - redirected the budget to singlehandedly build company's first-ever influencer program, while creating foundation to scale program. Over
- 1M+ impressions with first batch of influencers
- Launched company's first affiliate program with a promotional campaign, which saw over
- $85,000 in sales in the first
- Manage and optimize a 7 figure budget for social media, influencer, and PR
- Manage all healthcare professional influencers (derms, surgeons, and more) and the entire partnership, inclusive of events
- Building the company's first comprehensive social strategy from scratch and a social audit inclusive of organic social
- Creating TikTok, Pinterest, YouTube, UGC, and content creator strategy to grow brand presence, increase brand
- Managing, hiring and building social media team: direct reports, headcount, processes, efficiencies, strategies
G
Galderma
ACTING SENIOR SOCIAL MEDIA AND INFLUENCER MANAGER
Dallas, TX, US
August 2021 - December 2023
T
Tombras Group
SOCIAL MEDIA MANAGER
Knoxville, TN, US
October 2019 - July 2021
N
Nafsika Skourti Atelier
BUSINESS AND BRAND ASSISTANT
Amman, JO
July 2019 - October 2019
H
HolyThrift Vintage
SOCIAL BRAND MANAGER
August 2018 - October 2019
Skills
Advertising CampaignsAffiliate MarketingAuditing SkillsBrand ManagementBudgeting SkillsBusiness PartnershipsCommunication SkillsComputer ProgrammingContent CreationContract ManagementCoordination SkillsCopywritingCreativityCustomer Relationship ManagementData AnalysisDatabasesDigital MediaDigital StrategyDiversity AwarenessEarned MediaE-CommerceEditingExperiential MarketingFinancial StocksGeneration of IdeasHealth CareInterpersonal SkillsKnowledge of CampaignsLeadershipMarketingPaid AdvertizingPolitical ScienceProject ManagementPR StrategyPublic RelationsPublic Relations CampaignsRetargetingSalesSales PromotionSocial AdvertisementSocial MediaStrategic ThinkingStrategies of MarketingSweepstakesWell-being and Personal Care