• Worked alongside the founders in creating marketing materials for FEATsocks and assisting in the day to day operations of the business development team • Developed and executed consumer and trade marketing strategy in alignment with company growth goals and within pre-approved budget • Researched and identified key influencers across all social channels in designated vertices • Analyzed and prepared social media statistics, and monthly analytical reports to improve online presence in both FEAT and @Taylorparker socials • Executed social media campaigns for the monthly marketing calendars while maintaining the brands voice • Assisted in creating promotional content using Photoshop and Premier Pro for both FEAT and @Taylorparker