Jennifer Lopez

Bachelor's

Digital Marketing

Milk Makeup

Digital Sales & Marketing Intern

• Worked closely with Director of Sales and Retail Marketing Manager to fulfill retailer needs. • Helped maintain and develop master documents such as marketing calendars, roadmaps, and exposure trackers. • Monitored, summarized, and provided insights on new competitive launches ranging from the formula, pricing, packaging, key claims, and benefits, etc. • Assisted teams with preparing for major retailer and internal meetings including updating presentations, product set-up, and mailings. • Assisted with the auditing of digital platforms and amplification opportunities. • Attended weekly priority sales meetings and vendor meetings with the sales and product team. • Coordinated sample sends to retailers for newness feedback as well as marketing exposures. • Stayed digitally connected for upcoming trends to recommend to the team.