Jessica Guo
Location
Chicago, IL
Education
U
University of Chicago
September 2019 - October 2023
degree
Bachelor's
majors
Creative Writing
Economics
Work Experience
M
Mindshare GroupM
Associate Programmatic
Chicago, IL, US
June 2023 - present
company
Mindshare GroupM
title
Associate Programmatic
overview
- Build and traffic programmatic ad campaigns in DSPs (including DV360 and The TradeDesk), manage the pre and postlaunch
- QA process, and make weekly optimizations to maintain campaign delivery and meet KPI goals
- Analyze data and trends to create client-facing tactical recommendations and performance insights for weekly reporting and office hours with clients and partners to ensure optimal strategy and pacing for campaigns
- Research market trends and news in the adtech space to discuss programmatic development with team members
C
College Communications The University of Chicago
Student Media Editor
Chicago, IL, US
February 2022 - June 2023
S
Singapore Ice Skating
Business and Marketing Intern
Singapore, SG
April 2022 - September 2022
C
College Admissions The University of Chicago
Outreach Intern
Chicago, IL, US
July 2020 - February 2022
Skills
Languages
ChineseEnglish
Skills
Adobe IllustratorAdobe PhotoshopAdobe Premiere ProAdvertising CampaignsBrand ManagementBudgeting SkillsCommunication SkillsComputer ProgrammingCoordination SkillsCreative WritingCultural ActivitiesData AnalysisDigital Signal ProcessingEconomyGraphic DesignHard Work and DedicationKnowledge of CampaignsKnowledge of FinanceMarketingMarket TrendsMerchandisingMicrosoft ExcelMicrosoft OfficeMicrosoft PowerPointMicrosoft WordPaintingPianoPromotional MerchandiseQuality ManagementSalesSkatingSocial MediaTask ManagementTumblrWordPress