Jingxuan Fang

Location

New Haven, CT
Education
    Yale University
    August 2023 - May 2024
    degree
    Master's
    majors
    Business
    Management
    Yale
    THE HONG KONG UNIVERSITY OF SCIENCE AND TECHNOLOGY
    National University of Singapore
    UNIVERSITY OF ROCHESTER
Work Experience
    AB InBEV
    Social & Digital Intern, Budweiser Brand Team
    Shanghai, CN
    May 2023 - August 2023
    company
    AB InBEV
    title
    Social & Digital Intern, Budweiser Brand Team
    overview
    - Managed three high-budget media campaigns by monitoring trending topics, constructing platform and content strategies, influencer - Performed RTB test of newly launched Magnum Beer based on target audience segmentation and brand trigger variables (product attributes, drinking occasions) to determine customized content pillars on TikTok for sustainable customer conversion - Drove organic traffic to BudSpace mobile program via polishing UI/UX design and allocating top-affinity OTT/CTV advertising channels and high-frequency lift media to reach wide coverage - Optimized social media posts to raise brand awareness with result of 29K followers increase on Weibo, WeChat, and TikTok
    L'ORÉAL
    Product Marketing Intern, Kérastase
    Shanghai, CN
    January 2023 - April 2023
    NESTLÉ
    Marketing Intern, Dairy
    Beijing, CN
    October 2022 - December 2022
    McCANN WORLDGROUP
    Social Media Planning Intern, MRM
    Shanghai, CN
    May 2022 - July 2022
Skills
Languages
ChineseEnglishSpanish