Joel Williamson


Location

Greensboro, North Carolina
Education
    North Carolina State University at Raleigh
    August, 2016 - December, 2017
    degree
    Master's
    majors
    Business
    Innovation Management
    North Carolina Agricultural and Technical State University
    SKEMA Business School
Work Experience
    General Motors
    ASSISTANT MARKETING MANAGER
    San Jose, CA, United States of America
    February, 2018 - February, 2019
    company
    General Motors
    title
    ASSISTANT MARKETING MANAGER
    overview
    Assisted in launching the automotive industry's first OEM Rewards program. Drove creative direction and strategy for General Motors Rewards' program member communication channels. Key Results: • Integrated My Rewards into the communication channels of GM's brands. • Drove creative and redesign of My Rewards emails increasing our open rate by 140%, and CTR rate by 125%. • Reduced agency response time and led the creation of documents that provided visibility to project flow. • Assisted in driving growth of My Rewards Program members to exceed target in 10 months. • Led version 1 and version 2 Tier 1 site marketing content implementation.
    Pulse Secure
    Graduate Business Analytics Intern
    San Jose, CA, United States of America
    June, 2017 - August, 2017
Fun Fact
I love root beer.
Passion
coffee and creating short films
Leadership
    Rockingham County Business & Technology Center, Advisory Board Member, Rockingham, NC
    Brown Box Works, LLC (Tech Start Up), Advisory Member, Greensboro, NC