John Lehrian

Associate's

Visual Communication

Pershing, a BNY Mellon company

Visual and User Experience Designer

• Designed the professional platform according to business goals and consisting of the creation of process flow diagrams, user experience journey maps, wireframes, visual designs, user experience validation, and style guides creating both a web client https://www2.netx360.com/ and the .NET client. • I lead the design of Pershing's native Android and iOS APP NetX360 utilizing Visual Studio and Xcode to deliver artifacts. • At BNY Mellon’s Pershing, I was responsible for designing the retail-facing digital platform https://www.netxinvestor.com a financial platform that benefited 3.8 million investors across more than 980 diverse Broker Dealers and Investment Advisors. Responsible for the information architecture, visual design and branding of over a hundred and thirty branded instances of the platform ranging from regional banks and advisors to large worldwide financial institutions. This platform is adaptive to mobile devices and has ADA compliance certification allowing investors with disabilities to browse with assistance screen readers. Also designed brandable Android and iOS APPs of NetXInvestor and delivered all graphic artifacts with Visual Studio and Xcode. - Using persona based research and journey maps; I redesigned the trading process including equities, mutual funds, options and 529 plan trading and even after-hours trading, establishing one of the industries quickest online trading screen designs. - Designed the platform’s digital advice feature in an agile method, witch allows Broker Dealers and Investment Advisors to onboard new clients at a lower cost, using journey maps, wireframes and user testing to ensure success. - Designed the asset movement features including ACH, check disbursements, Zelle transfers and account transfers, by designing user experience flow diagrams, wireframes and performing user validation testing and wrote business requirements. - Integrated wealth reporting and performance information understanding the intricacies in displaying performance data. • Worked closely with business analysts and product development to establish use cases, wireframes and pixel perfect Photoshop renderings of the application and after user validation, developed the front-end code. • Designed countless demos highlighting the improvements and the advantages of the Pershing platforms. • Helped establish an enterprise-wide streaming video solution. • Created a videographer studio consisting of lighting, backdrops, teleprompter, multi-camera digital editor. • Assumed leadership role in projects and recommend best practices and lead project teams on all UX activities. • Responsible for motivating, developing, and directing the team as they tackle new challenges. • Establishing, documenting and communicating the ever-evolving user experience project process. • Communicating effectively with others in writing as indicated by the needs of the audience