Senior Insights Analyst Ad Operations AND Insights
Santa Barbara, CA, US
October 2018 - November 2022
company
eBay
title
Senior Insights Analyst Ad Operations AND Insights
overview
- Drove Revenue Strategy & Operations business outcomes with innovative initiatives in high growth ecommerce
- Owned measurable business outcomes (OKRs) for Go-To-Market predictive analytics, optimization and actionable insights, including cross-functional collaboration to scale reporting over 3,000+ partners
- On new product launch, our first-year GTM effort outperformed new revenue target by over 120
- Developed KPIs to use with advanced SQL and hypothesis-test explore/exploit framework to create
- Built Business Intelligence dashboards to enable strategic data-driven decision making for Senior
- Leadership Team, as well as management and execution on reporting, monitoring, and optimization
- Used advanced SQL and data modeling to denormalize streaming and transactional data with Extract
- Transform-Load (ETL) into operational activity models, dramatically reducing BI Dashboard load time
- Used advanced SQL and Javascript with Google BigQuery and Google Sheets to build internal web
- Created an Insights Taxonomy to link modular insights into relational models used in reporting
Skills
Ad OperationsAnthropologyAutomationBusiness IntelligenceBusiness MarketingBusiness PartnershipsBusiness ProcessesCommunication SkillsConceptual ModelsCreativityCultural ActivitiesDashboardsData ModelingData StreamingDecision Making SkillsE-CommerceEntrepreneurshipExtract Transform Load (ETL)Generation of IdeasGoogle BigqueryInnovationJavaScript (Programming Language)LeadershipManagement of ChangesMaster of Business Administration (MBA)Mergers and AcquisitionsMicrosoft ExcelPredictive Data AnalysisProblem SolvingProduct PlanningPython (Programming Language)Revenue ManagementSalesSales DevelopmentSQL DatabasesSystems Development Life CycleTeam WorkingTransaction DataUpselling Skills