Joselyne Balcarcel
Location
Fontana, CA
West Covina, CA
Education
C
California State Polytechnic University-Pomona
June 2015 - December 2020
degree
Bachelor's
major
Marketing
Work Experience
B
Body Goods
Digital Marketing Manager AND Graphic Designer
La Verne, CA, US
October 2022 - present
company
Body Goods
title
Digital Marketing Manager AND Graphic Designer
overview
- Spearheaded paid social and digital ads strategy from start to finish, pulled KPI reports and analyzed data
- Implemented monthly paid social ads to boost sales of slower moving products by 8% in Q4
- Utilized advertising data to assess performance, monitored campaign pacing to ensure purchases match
- Collaborated closely with the business owner and ambassador manager, driving impactful marketing campaigns and optimizing media mix and campaign performance
- Consistently created designs for digital marketing campaigns such as email marketing, paid social
- Developed keywords and ad copy for website and marketing materials
- Implemented campaign timelines to boost effective time management and project management skills
G
Google
December 2023 - December 2023
C
CrossCountry Mortgage
Marketing Assistant
Covina, CA, US
December 2021 - July 2022
Skills
Languages
EnglishSpanish
Skills
Adobe Creative CloudAdobe IllustratorAdobe PhotoshopAdvertising CampaignsBanner AdvertisementCommunication SkillsContent CreationContent ManagementCreativityCustomer Account ManagementData AnalysisDigital MarketingDirect MarketingGoogle AdSenseGoogle SuiteGraphic DesignKnowledge of AdvertisingKnowledge of CampaignsLookup TableManagement of MarketingMarketingMeasurement and MetrologyMedia PlanningMicrosoft ExcelMicrosoft OfficeMock UpsMortgage LoansPivot TablesProject ManagementSalesSales PromotionSciencesSearch Engine MarketingSearch Engine OptimizationSemrushShopifySocial AdvertisementSocial MediaTarget Market SelectionTechnical SkillsTime Management