- Planning and designing identity for largest Yale student event, managing $400,000 for 10,000-person event
- Collecting and analyzing student music taste to pick artists resulting in 2/3rds student body satisfaction
- Leading creative team in end-to-end creation of a new website, merchandise, and student music competitions
- Working with talent agent to book artists and to approve graphics and artist campaigns
- Creative directed Tiny Dorms, a college-inspired spin-off on NPR's Tiny Desk, making YouTube & Instagram