Kate Zhao

Location

Washington, DC
Beijing, People's Republic of China
Education
    Johns Hopkins University
    September 2022 - May 2024
    degree
    Master's
    major
    Communication
    Sen University
Work Experience
    Fly Minds
    Communications and Marketing Intern
    Alexandria, VA, US
    August 2023 - December 2023
    company
    Fly Minds
    title
    Communications and Marketing Intern
    overview
    - Enhanced brand visibility by creating engaging content like posters, videos, and copywrites on Instagram, X, Meta and LinkedIn - Increased 30% reach and 20% interactions via A/B testing on best publish time and most popular content format - Ensure consistency in branding, posting schedules, and delivery by reviewing historical marketing campaign performance - Collected $20,000 in donations and food supplies from stakeholders like Amazon by curating pitch decks and press releases - Developed dashboards, reports, and metrics to track marketing KPIs and provide insights to stakeholders for decision-making
    Margret Byrd Rawson Institute
    Multimedia Production Intern
    Frederick, MD, US
    May 2023 - September 2023
    Digital Marketing Intern
    Rockville, MD, US
    May 2023 - August 2023
    Xinhua News Agency
    Journalism Intern
    Beijing, CN
    March 2021 - June 2021
Skills
A/B TestingAdobe IllustratorAdobe PhotoshopArtistic DesignAuditionsBig DataBitcoinBrand ManagementCommunication SkillsContract ManagementCoordination SkillsCultural ActivitiesDashboardsData AnalysisData TransmissionsData VisualizationDecision Making SkillsDigital MarketingEconomyFigmaFocus GroupGoogle AnalyticsGraphic DesignHealth CareHootsuiteIndustrial PolishingJournalismKnowledge of AdvertisingMarketingMetricsMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft SharePointMicrosoft WordMultimediaNursing Home CareOffice SuiteOrganizational CommunicationsProgram ManagementPublic PoliciesPublic RelationsPublishing SkillsQuality ManagementResearch MethodologiesResearch SkillsSales PromotionSchedulingSocial MediaSQL DatabasesStakeholder ManagementStrategic CommunicationSurvey Data CollectionTableau (Software)User ExperienceVideo EditingVisualizationWeb DesignWechatWixWordPress