Kayla Schmalz

Bachelor's

Communication

KEURIG DR PEPPER

PR INFLUENCER AND ENTERTAINMENT ASSOCIATE MANAGER

- Spearhead multi-year brand ambassador program with Kelsea Ballerini x The Original Donut Shop Coffee, leading various media and influencer events, activations and collaborations, boosting brand awareness and credibility among the Gen Z demographic. - Manage influencer campaigns & partnerships, including award-nominated initiatives like the #KeurigPodToss challenge with 16 NIL athletes at top schools to tip-off of March Madness. - Received KDP’s “Deliver Big” Marketing Award - voted on by peers for going beyond what is expected. - Led innovative collaborations, including a high-impact product launch, utilizing The Rolling Stones’ IP, ultimately surpassing PR campaign KPIs by 124%. - Authored press releases, developed pitches, and designed PR mailers, resulting in heightened media coverage, increased brand visibility on socials and strengthened influencer relationships. - Acted as a consultant and center of excellence for various Brand teams, providing strategic insights on media, influencer trends, and entertainment strategy to enhance PR value. - Collaborated closely with the Social Listening team, leveraging consumer insights and trends to integrate KDP brands into cultural conversations. - Managed relationships with internal and external agencies, overseeing PR, talent negotiations, budgets, and activation planning, leading to successful communication marketing campaigns and talent deals.