Kayla Skeary

Bachelor's

Fashion Design and Merchandising

Mass Communications

Launchmetrics

Influencer Marketing Strategist

• Managed global influencer marketing campaigns from ideation, execution and reporting for clients such as Canada Goose, Givenchy Beauty, Artistry, Italian Trade Commission, Cosnova, CALIA by Carrie Underwood, Marriott and various media/PR agencies. • Secured seven new customer contracts YOY for both full and self-service campaigns and increased customer retention rate to more than 80%. • Established strong, organic industry relationships with key influencers, talent agencies, and influencer vendors. • Supervised talent and clients during the creative strategy process; including content production, video edits and revisions based on FTC and branding guidelines for all video and static content. • Quantified campaign success results by calculating and analyzing key influencer and campaign metrics. • Collaborated with internal teams (e.g., Data Services) to increase measurement opportunities and enhance reporting by utilizing several data analytics tools to determine key metrics such as Launchmetrics’ proprietary metric, MIV (Media Impact Value). • Executed improvements and innovations for the Influencers platform with the product team to allow for a better user experience on the database, improve the functionality of the influencer application process and enhance algorithms for more accurate reporting metrics.