Kaylee McFerson

Master's

Marketing

R&R Partners

PROGRAMMATIC SPECIALIST

- Directed digital strategy implementation and financial management - Oversaw, forecasting, budget allocation, and comprehensive reporting for diverse clients, managing up to $950k in monthly spend to drive - Spearheaded the strategic development and execution of programmatic media plans across DSPs, SEM and social platforms, ensuring alignment with evolving media landscapes and client goals - Reviewed and analyzed campaign results and optimizations, providing actionable insights that worked to achieve KPIs across numerous clients - Consistently met and surpassed key performance metrics for clients in healthcare, hospitality, sports betting, higher education, and legal - CPA, app sign-ups, and call conversions - Maintained expert knowledge in campaign management. Ensured proficiency in campaign setup, budget management, and creative - Trained and mentored two new employees on the programmatic buying processes, tools, and best practices, accelerating their onboarding and contributing to team productivity