Keegan Hartman

Bachelor's

Mass Communications

Indiana Wesleyan University

Freelance Graphic Designer- IWU WBB

Overview: As the Freelance Graphic Design Coordinator for the Indiana Wesleyan University Women’s Basketball team, I have taken on a pivotal role in shaping the visual identity and branding of the Lady Wildcats throughout the 2024-2025 season. My responsibilities have spanned various aspects of graphic design, contributing to the team's recruitment efforts and enhancing its overall brand presence. Key Responsibilities: Ideation and Concept Development: Collaborated with the coaching staff and marketing team to brainstorm and develop creative concepts for various projects. Created visually compelling graphics to support recruitment efforts, including promotional materials, social media posts, and recruitment flyers. Brand Identity and Consistency: Established and maintained a cohesive brand identity for the Women’s Basketball team across all digital and print media. Designed a range of graphics that reflect the team's ethos and values, including 'Holiday,' 'Final Score,' 'Birthday,' and 'Gameday' graphics. Content Creation: Delivered high-quality graphic designs for use on social media platforms, enhancing the team's online presence and engagement with fans. Produced graphics for game-day programs, posters, and other promotional materials to support team events and activities. Collaboration and Coordination: Worked closely with the team’s media and communications staff to ensure all graphics were aligned with the university’s overall branding guidelines. Assisted in coordinating photo shoots and gathering visual content to be used in various design projects. Project Management: Managed multiple design projects simultaneously, ensuring timely delivery and adherence to project timelines. Provided regular updates and communicated effectively with team members to ensure project goals were met. Skills and Tools Used: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign). Strong understanding of social media platforms and their specific design requirements. Excellent communication and organizational skills.