Kevin baize

MBA

Entrepreneurship

Strategy

PERSONAFI, INC

Cofounder, Head of Product and Development

- Raised $700k in funding through a public offering to finance the development and marketing efforts of the PersonaFi platform - Attracted 30k users with 45% active monthly through market/user research, targeted marketplace expansion, game design, and strategic partnerships. Achieved project success through data-driven strategic planning and exceptional user engagement - Spearheaded 1,900% MRR increase in 2021 by implementing data-driven subscription model using user and industry research - Improved engagement and retention by 47% as a product manager through conceptualizing and implementing game design - Boosted EBITDA by 1100% in H2 2021 by applying a data-driven approach to decision making, leveraging advanced analytics + visualization techniques (Python, SQL, JS) with a custom data dashboard for continual performance monitoring and optimization - Led diverse product team of 8, managed full product lifecycle, including UI/UX, mobile (iOS/Android), web, backend, and QA - Achieved +70 NPS score by analyzing user feedback, conducting A/B testing, and integrating a new customer support system