- Skills Associated: Data Analysis, Campaign Analytics, Data Cleaning and Preparation, MS Excel
- Optimized LinkedIn campaigns by analyzing customer needs, reaching over 10,000 targeted users and improving engagement
- Developed and implemented advanced tracking methods for marketing campaigns, capturing 30% more accurate user interaction data
- Organized and cleaned over 7,500 data entries for loan servicers using Excel, improving data quality and reducing processing time
Z
Zoho
Marketing Data Analyst
Chennai, IN-TN, IN
November 2021 - June 2023
Skills
A/B TestingAdvertising CampaignsAlgorithmsAmazon RedshiftApache HadoopApache SparkArchitectureArtificial IntelligenceBig DataBusiness AdministrationBusiness AnalysisBusiness IntelligenceBusiness StrategiesCassandraCluster AnalysisConsumer BehaviourCOVID-19 TestingCustomer AnalyticsCustomer Demand PlanningDashboardsData AnalysisDatabase DesignDatabase ModelsDatabasesData CleansingData ModelingData ProcessingData QualityData RetrievalData VisualizationData WarehousingDecision Making SkillsDigital MarketingDrilldownExtract Transform Load (ETL)Financial PlanningForecasting SkillsGoogle BigqueryHealth CareHuman-Computer InteractionIBM Cognos Business IntelligenceIndexerInformation EngineeringKnowledge of CampaignsKnowledge of StatisticsKnowledge of VocabulariesLooker AnalyticsMachine LearningMarket DataMarketingMatplotlibMicrosoft ExcelMicrosoft WordMongoDBNatural Language ProcessingNormalization ProcessesNumPyPandasPopulation HealthPostgreSQLPower BIPredictive Data AnalysisProduct ManagementPython (Programming Language)Relational DatabasesResource AllocationRevenue AnalysisScikit LearnSentiment AnalysisSnowflakeSQL DatabasesStakeholder ManagementStrategic ThinkingStrategies of MarketingStreamlineTableau (Software)TeachingTensorflowText AnalysisUser PersonaWeb AnalyticsZoho Office Suite