Kristel Santos
Location
Los Angeles, CA
Education
G
Glendale Community College (Glendale, CA)
August 2012 - April 2013
degree
Associate's
major
Marketing
Work Experience
d
decrease of CPAs
Creative Performance Marketing Consultant
September 2022 - present
company
decrease of CPAs
title
Creative Performance Marketing Consultant
overview
- Enhance creative processes to optimize the team's productivity and development
- Lead creative strategy of multiple brands resulting in a 23% increase of ROAS and 20% decrease of CPAs
- Create storyboards and mood boards for monthly shoots
- Create templates for best practices in creative strategy to enhance performance-driven content to improve performance
- Optimize and A/B test landing pages to ensure alignment with ad concepts to improve conversions and customer experience
- Work with content creators to gather all necessary footage
N
Narrative Ads
Director of Creative Strategy
November 2018 - August 2022
Skills
Languages
EnglishSpanish
Skills
Adobe After EffectsAdobe PhotoshopAdobe Premiere ProAsanaBrand ManagementBudgeting SkillsBusiness StructuresCertified Therapeutic Recreation SpecialistCopywritingCreative BriefsCreative DirectionCreative StrategiesCreativityCustomer ExperienceCustomer Relationship ManagementData AnalysisData ProcessingDigital StrategyDirect MarketingGoogle SuiteGraphic DesignInnovationKnowledge of CampaignsMarketingMentoringPresentationsProject ManagementPromotional ActionsSocial MediaStoryboardingSuccess Driven PersonTalk ShowWorkflows